celebrating the analog driving experience- one drive at a time
Navigating a Future with Automation & AI
As automation and artificial intelligence become increasingly integrated into our daily lives, their influence continues to expand. A part of my mission is committed to preserving and celebrating the fundamental right to drive an "analog" car—vehicles that remain completely under human control. It doesn’t men they are all stick-shift though. It's essential that AI and self-driving technologies coexist harmoniously with traditional driving, ensuring that drivers always retain the freedom of choice.
Automated driving tech might make safer drivers, but it doesn’t make better ones!
hunting for the ultimate drive
The finest driving roads aren't solely defined by speed or sharp curves. Rather, it's about the unique sensations they evoke. From the adrenaline-inducing treks along Bolivia’s Death Road to the nostalgic journey on Route 66, or the picturesque routes through Yellowstone National Park, each offers a distinct driving experience. My goal is to search for the ultimate driving adventures, beginning with the vast landscapes of the Western Hemisphere.
“Jinba Ittai”
Less than two centuries ago, land travel necessitated a profound bond and expertise with one's mode of transport—the horse. Travelers and their horses were required to function as a cohesive unit, a concept embodied by the term "Jinba Ittai," meaning "horse and rider as one."
In my world, my "horse" is a 1991 Mazda Miata. It isn't chosen for its luxury or as the best option for lengthy journeys, but because I have personally tinkered with and maintained nearly every corner of it. I know every detail intimately. Furthermore, it perfectly exemplifies Mazda's design philosophy of Jinba Ittai, celebrating the seamless connection between driver and vehicle, and is the perfect ambassador for driving enthusiasts.
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